The Inktelligence - June 9, 2025

This week I want to share a few reports from the big firms meant for AI applied to large enterprises. But that doesn’t mean that it’s not applicable to SMBs, smaller agencies and yes, even solopreneurs. We can still learn from the core principles and adjust it accordingly.

TL;DR - If you don’t have time, read the top 5 insights below. Then check out the links for the details from each report.

Common Themes & Your Action Plan

1. Governance First
   Set clear decision rights and accountability before you start scaling AI.

2. Measure Everything
   From day one, decide on your metrics for your pilot so you can prove ROI or pivot quickly.

3. Start Small, Win Fast
   Pick a high-impact use case - lead scoring, proposal automation, or a single campaign - and nail it.

4. Skill Up or Miss Out
   Plan micro-learning sprints to keep your team’s AI literacy ahead of the curve.

5. Leverage Sector Playbooks
   Use the big-firm (McKinsey, BCG, PwC) frameworks as inspiration and then strip them down to fit your budget and headcount.