The Inktelligence - February 24, 2025

AI is Reshaping How Agencies Work—Here’s How

AI isn’t just an experimental tool anymore. In today’s marketing and creative agencies, it’s an everyday co-worker.

Think about a typical campaign workflow: brainstorming ideas, writing copy, designing visuals, launching across multiple channels. Now, imagine AI stepping in at every stage.

Copywriters use AI to draft ads and social posts in seconds. Designers generate concept art and mood boards instantly. Media teams let AI auto-optimize ad placements and budgets.

This isn’t the future. It’s happening now.

According to a Forrester report, 91% of agencies are already using or exploring generative AI, with 78% of large firms fully integrating it into their workflows compared to just 53% of small agencies with 50 or fewer employees. The impact is a shift toward AI-enabled agencies where time-consuming, repetitive tasks get automated, freeing up human talent for strategy, creativity, and high-level decision-making.