The Inktelligence - January 20, 2025

Building a Personal Brand with AI: A Practical Guide

In this issue of The Inktelligence, we’re diving into how AI can supercharge your personal brand-building efforts. Whether you’re an established professional or a solopreneur trying to carve out your niche, AI can help to refine your message, spark creativity, and provide you with valuable feedback.

Here’s how you can use AI to craft a standout personal brand:

1. Clarify Your Brand Identity with AI

AI tools like ChatGPT can help you brainstorm your unique value proposition and brand messaging.

• Prompt Idea: “Help me craft a professional elevator pitch that highlights my expertise in [industry] and how I solve [problem].”

• Outcome: A polished, professional statement that captures your unique strengths.

• Bonus Tip: Use AI to generate a list of possible brand names, taglines, or slogans.

2. Create Consistent, High-Quality Content

Content is king in building a personal brand, and you can build a custom GPT or create a GPT project to help you write blog posts, LinkedIn articles, or X posts in your own tone of voice.

• How AI Helps:

  • Generate engaging headlines and post ideas.

  • Write first drafts to save time (you can edit for your personal tone).

  • Summarize long-form content into bite-sized posts.

• Example Workflow:

  • Feed AI your article outline.

  • Ask it to draft paragraphs for each section.

  • Edit to add your unique voice and perspective.

3. Design Eye-Catching Visuals Without a Designer

Tools like Canva (with AI-driven design suggestions) or Midjourney (for creating unique AI-generated art) make it easier (easier but you still need to master the nuances to be able to create great visuals) to create stunning visuals.

• Quick Wins:

  • Use Canva’s brand kit to ensure all your graphics are consistent.

  • Create custom illustrations or images for blog headers and social media posts with Midjourney.

  • Generate on-brand assets for your LinkedIn page including the header, post graphics, and carousel graphics.